Graphic Design can save the World?

 
 

Meat the Chaddas’ throws light on the effects of one’s eating habits on global warming. The campaign explains the issue and encourages children who are yet to form a rigid eating habit to take up a more sustainable diet. It treats the issue in a light-hearted, comic way taking cues from Indian Pop music, movies and the Hinglish culture(the fusion of Hindi and English).

Its the story of an average urban Indian family who are fond of eating. They love eating meat and have no idea about its implications. Even after informing them about all the problems which meat cause they remain defiant but suffer in the end.The story would be in form of a poem which would be fashioned in form of a rap song.

Keeping in mind the target audience and the issue I chose the Chadda Family idea for the project. The idea informed the audience about the issue in a way that they can easily relate to. It also indirectly reaches out the parents of my target audience.